Locks in and extends colour
Pure Colour Shampoo locks in colour and preserves chemical styles so you can go longer between salon visits.
Key Ingredients.
Denoxyline, Hydrolyzed Vegetable Protein
Denoxyline, rich in antioxidants which helps to protect hair colour from water and UV, and therefore free-radical pollutants. Hydrolyzed Vegetable Protein helps to strengthen hair’s resistance to combing.
Step by Step Guide
How to Apply
- Apply to wet hair and lather, gently kneading the scalp for 60 seconds.
- Rinse well and repeat if necessary.
- If colour treating your hair at home, use to wash out colour following application and for each wash following. If having hair colour treated or chemically processed in the salon, use from the first wash after having hair treated.
My hair feels completely transformed & looks so healthy, manageable and shiny. Even after using this regime for 4 weeks my hair colour looks as good as new.
Need to know a bit more?
Frequently Asked Questions
No, we are very proud to say that all of our products are cruelty-free.
Yes, all over our product bottles are made from 100% renewable and recyclable bioplastic.
You can try our Hair Quiz to find the right product for your hair, or contact one of our online hair consultants.
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